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Sports Marketing & Sponsorship

Market research, articles, books and more for sports marketing and sponsorships.

Company Sources Checklist

Consult the usual company sources looking particularly for information on its social values and brands.  Be sure to check these sources:

  • Company's Shopping & Corporate web site via Google - Look for About and Social Impact links to find information on values
  • SEC Annual Form 10-K filing or similar government filing
  • Annual Report to Stockholders, including President's Letter
  • CEO Interviews, conference calls & press release
  • Articles and reports about the company & its operations from sources below 

Analysts Reports & News - External Opinions

    Corporate Responsibility Reports

    What does the company say about its social responsbility and sustainability initiatives?