McQuade LibGuides: Sports Marketing & Sponsorship: Organizations, Companies & Brands

Company Sources Checklist

Consult the usual company sources looking particularly for information on its social values and brands. Be sure to check these sources:

Company's Shopping & Corporate web site via Google - Look for About and Social Impact links to find information on values
SEC Annual Form 10-K filing or similar government filing
Annual Report to Stockholders, including President's Letter
CEO Interviews, conference calls & press release
Articles and reports about the company & its operations from sources below

Analysts Reports & News - External Opinions

Sports Marketing - RKMA biannual
Bring up the PDF and browse the table of contents for ideas of different organizations. Use CTRL F or CMD F to search your topic, such as: red sox

Capital IQ NetAdvantage - S&P Global This link opens in a new window
Quick access to key reports for publicly-held companies as well as basic information for subsidiaries and private companies.
SBRNet This link opens in a new window
Find current news and brand share for sport-related companies, including sponsorship index for brands by sport.
Hoover's Company Profiles This link opens in a new window
Hoover's profiles are particularly helpful for private and small companies with overview and history that provide insights into strategy. Click Link to Fulltext for full record!
Gale Business Insights Global This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
MACKsearch This link opens in a new window
Find books, ebooks, streaming videos, DVDs, articles, reports and more from a wide selection of McQuade's databases, the Library Catalog and beyond.
Business Source Premier This link opens in a new window
Search BSP for company profiles, industry and market research reports, country reports and articles from trade and scholarly business publications. Use the Business Searching Interface for browsing reports by country, industry or company. Mobile users: click here for Corporate Profiles.
Nexis Uni This link opens in a new window
Find US & international news, company data, and law cases, statutes, reviews and IRS and TaxAnalysts publications. See our Nexis Uni research guide for tips on using this resource.

Candid/Guidestar Form 990 Finder
With free registration view the 3 latest IRS Form 990s for nonprofits with revenue over $25,000.
Encyclopedia of Major Marketing Strategies (Campaigns)

Corporate Responsibility Reports

What does the company say about its social responsbility and sustainability initiatives?

Business Source Premier This link opens in a new window
Full text and indexing of scholarly business journals covering management, economics, finance, accounting, international business and related topics.
- Search for your company and "corporate social responsibility" or CSR or sustainability
Morningstar Direct This link opens in a new window
Enter the Company Ticker or Name in the search box and hit enter. Select "Sustainability" from the top menu to find a company's ESG Risk Rating Assessment.
Access in the Mucci Capital Markets Lab, McQuade Library workstations, or through Morningstar Direct desktop software.

CorporateRegister
Register for free access to corporate non-financial reports, including Corporate Social Responsibility (CSR), sustainability, environmental and social reports.
BSR Insights - Business for Social Responsibility
Check out their Insights with Reports and Primers on topics including Conflict Minerals, Human Rights, Women Empowerment and the State of Sustainable Business.
CSR Hub
Limited free access to corporate social responsibility information and sustainability reports.

MERRIMACK COLLEGE
MCQUADE LIBRARY

Sports Marketing & Sponsorship

Clio Awards

Company Sources Checklist

Analysts Reports & News - External Opinions

Corporate Responsibility Reports

What does the company say about its social responsbility and sustainability initiatives?

MERRIMACK COLLEGE MCQUADE LIBRARY

Sports Marketing & Sponsorship

Company Sources Checklist

Analysts Reports & News - External Opinions

Corporate Responsibility Reports

What does the company say about its social responsbility and sustainability initiatives?

MERRIMACK COLLEGE
MCQUADE LIBRARY