McQuade LibGuides: Sports Marketing & Sponsorship: Products & Industries

Industry Sources

What are the dynamics affecting your industry and markets - customers, competitors, technology, regulations?

The following resources provide reports on industries and consumer markets.

Also search specialty trade journals/newspapers for annual reviews, updates and articles in specialty trade journals and newspapers.

RKMA Market Research This link opens in a new window
Online compilation of 2017-2023 statistics, rankings and consumer behavior data on topics such as Sports Marketing, Consumer Behavior, business-to-business, entertainment & leisure, restaurants, food & beverages, retail & e-commerce, travel & tourism, and more.
SPORTDiscus with Full Text This link opens in a new window
Search the most comprehensive source for articles on sports, sports marketing and sports science with full text for 440 journals and books.

Sports Marketing - Richard K. Miller annual
Older, but indexed, annual volumes providing data on aspects of Sports Marketing from athletic endorsements rankings to market analysis of fantasy and online sports, major sports leagues, and many other areas. Latest volume at this isite is for 2014/2015. See RKMA Market Research for 2018/2019 volume.

Capital IQ NetAdvantage - S&P Global This link opens in a new window
Find company reports, market news, downloadable 5-year financials, S&P analysts reports & Industry Surveys, Argus Industry Reviews and SEC filings. Create charts and link to calculations and data sources.
Visit our Capital IQ (S&P) Guide for more details
Gale Business Insights Global This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
MACKsearch This link opens in a new window
Find books, ebooks, streaming videos, DVDs, articles, reports and more from a wide selection of McQuade's databases, the Library Catalog and beyond.
Business Source Premier This link opens in a new window
Search BSP for company profiles, industry and market research reports, country reports, and articles from trade and scholarly business publications.

Use these sources for US national and local industry statistics.

U.S. Census Industry Statistics Portal
Drill down by NAICs code to locate sales or shipments for products or services, sometimes by specific type or zip code.
U.S. Census Bureau. Industry Snapshots
1.On this Finding Data page, click View an Industry Snapshot.
2. Click the tiny arrow at the left of the beginning NAICS code for your industry. More detailed menu options will open.
3. Continue opening arrows until you get to your industry.
If not detailed enough, you may want to try the Annual Survey of Manufacturers.
County/Zip Code Business Patterns
Find number of establishments by industry code by state, county and zip code. Often includes annual labor expenditures which can be used to estimate annual revenue. If unavailable, use American Factfinder
Annual Survey of Manufacturing
View News, Visualizations or Tables. For Tables, choose a year and browse the table by NAICS code, or Modify using options at the top and sides.
more...less...
1. Choose ASM Product Class Codes and Descriptions - and use Ctrl/Command F to find your product. Note code, similar to your NAICS code, but perhaps more precise.
2. Go back one screen and choose the latest Value of Shipments. Advance down the table (left of table) to your product code.
U.S. Census > Business & Industry
Portal to all portions of the U.S. Bureau of Census data collected on businesses.
Choose the appropriate sector on the left - Manufacturing, Retail Trade, Services.
Then choose the time series you want, usually annual or if current, the 5-year Economic Census data.
Retail Trade Data Sources

NAICS codes and the earlier SIC codes are used to define industries.
Use these sources to verify your industry code definitions:

NAICS (North American Industrial Classification System)
Search for your NAICS code by keyword
NAICS Outline
See an outline to help understand what sector your product or service is in.
SIC (Standard Industrial Classification)
Some sources, such as D&B Key Business Ratios, are organized by the older SIC system.
GIC - Global Industry Classification
GIC is a system developed by Standard & Poor's and MSCI (Morgan Stanley Capital International indexes) used in investment management.