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Sports Marketing & Sponsorship

Market research, articles, books and more for sports marketing and sponsorships.


This guide is for those gathering information on sports marketing and sport sponsorships.

Key Sources:

Additional Sources for news and analysis of companies, brands and markets, with additional resources on each tab:

RKMA Market Research -2020 editions available

Retail & E-Commerce Market Research
Business-to-business marketing

Recent Books for Sports Marketing

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