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Consumer Behavior

Resources for consumer behavior courses including trends, target market sources, journal articles and more.


Welcome to McQuade Library's Consumer Behavior subject guide.

Use the tabs on the left to find information on

  • Trends,
  • Target Markets - consumers, 
  • Articles and more on consumer behavior
  • Companies
  • Industries, and
  • Write & Cite your sources - tips on how to cite in APA format..

Key sources are listed below:

New Marketing Books