McQuade LibGuides: Consumer Behavior: Home

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Welcome to McQuade Library's Consumer Behavior subject guide.

Use the tabs on the left to find information on

Key sources are listed below:

RKMA Market Research This link opens in a new window
RKMA's Consumer Behavior volume includes profile demographics on generational and ethnic groups such as Generation X and Native Americans. Consumer Marketing includes attitudes toward different types of media. Industry volumes contain consumer demographics (age, income, spending) and psychographic (attitudes, interests) information as it relates to a specific industry such as Health Care or Sports.

New Strategist publications
Another set of books that pulls together data on consumer characteristics, attitudes and spending behavior from a variety of sources. Last published in 2018.

MACKsearch This link opens in a new window
Find journal articles, books, and more from a wide selection of databases including Business Source Premier, PsycArticles and more
First Research This link opens in a new window
These analyses of over 900 US industries includes Trend & Opportunities section by industries as well and information on the competitive landscape, sales & marketing, issues and challenges.
Capital IQ NetAdvantage - S&P Global This link opens in a new window
Gather key documents on your company. Is it public or private? Is it a subsidiary of another company? Is it a US or international company?
Business Insights: Global - Gale This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.