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Resources for consumer behavior courses including trends, target market sources, journal articles and more.
RKMA's Consumer Behavior volume includes profile demographics on generational and ethnic groups such as Generation X and Native Americans. Consumer Marketing includes attitudes toward different types of media. Industry volumes contain consumer demographics (age, income, spending) and psychographic (attitudes, interests) information as it relates to a specific industry such as Health Care or Sports.
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.