These analyses of over 900 US industries includes Trend & Opportunities section by industries as well and information on the competitive landscape, sales & marketing, issues and challenges.

View a relevant title, such as Consumer Behavior or Health Care Business Marketing Research, and use the Control-F or Command-F to search for "trends". For instance Consumer Behavior has a section on various generational and ethnic groups with trends within each.

Use MACKsearch to find articles on trends in a specific industry or demographic, such as:
trends
AND pet care