Search both MACKsearch and ProQuest Business for company and industry articles on operations, supply chain, target markets, advertising, pricing, merchandising, store design and more.
Search your target market, company, product or industry and combine with terms, such as
automobiles and hispanic
hispanic and market*
Pepsico and (market* or advertis*)
*retrieves market, markets, marketing, marketed, etc.
Limit to peer-reviewed to focus on in-depth analysis of specific consumers.
Commercial market research studies will usually not be reported in peer-reviewed sources.
Curious to find out whether or not McQuade Library has access to a particular journal? Enter the title in search box below.
July 2020: If the search box is not opening in a new window, go directly to Find Journals/Publications in MACKsearch