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Consumer Behavior

Resources for consumer behavior courses including trends, target market sources, journal articles and more.

Use APA Style for Business & Social Sciences

The Girard School and most social science sciences courses use the APA style for citing sources, from the American Psychology Association. Choose the most recent 7th edition when given a choice using library databases or citation tools. 

Below are sources with tips for citing sources in APA style.  See McQuade's "How to Cite Sources" for more citation tools.

For questions or feedback contact the McQuade Library
Call us: 978-837-5177 | Text us:  978-228-2275 | Email us: mcquade@merrimack.edu