LibGuides: Consumer Behavior: Companies

Company Sources Checklist

Where can you find information on a company's strengths and weaknesses, operations & supply chain, merchandising and pricing, marketing strategy and more? Be sure to check these sources:

Company's Shopping & Corporate web sites - use Google for company website or S&PCapitalIQ Netadvantage for filings
and look for these resources

SEC Annual Form 10-K filing or similar government filing (see right)
Annual Report to Stockholders, including President's Letter
CEO Interviews, conference calls & press releases

Analysts reports for an external review

Articles about specific aspects of the company & its operations

Analysts Reports & News - External Opinions

Euromonitor Passport This link opens in a new window
Find current country profiles & briefings, future demographic reports, consumer lifestyles reports and international consumer statistics not in MACKsearch. Useful for economics, sociology, political science & business. For academic use only by Merrimack faculty, students and staff only. Not for commercial use or by walk-ins.
Capital IQ NetAdvantage - S&P Global This link opens in a new window
Find company, market news, downloadable 5-year financials, S&P analysts reports & Industry Surveys and SEC filings. Create charts and more at this academic version of Capital IQ. Financials link to calculations and data source. See Capital IQ for availability of the corporate edition.
See these tips for finding company and industry information in NetAdvantage

See these tips for finding company and industry information in CapIQ
Business Insights: Global - Gale This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
MACKsearch This link opens in a new window
Find books, ebooks, streaming videos, DVDs, articles, reports and more from a wide selection of McQuade's databases, the Library Catalog and beyond.
Vault.com This link opens in a new window
Vault writes about industries and professions and their top companies, many of which are private companies. Industries covered include accounting, law, investment management, and real estate. Free resource.
Hoover's Company Profiles - ProQuest This link opens in a new window
Hoover's profiles are particularly helpful for private and small companies with overview and history that provide insights into strategy. Click Link to Fulltext for full record!
ProQuest Business This link opens in a new window
Search 8 ProQuest databases on global business including ABI/Inform with the Wall Street Journal and Financial Times; Accounting & Tax, Banking Information; regional groupings (Asia, Canada, India, etc.) plus Business Market Research Reports with Hoover's Company Profiles, Oxresearch, and quarterly First Research Industry Profiles. Selective ebookCentral and Alexander Street videos are also shown in results. NOTE 8/30/2020: Advanced Search may not be working. Use Basic Search.
Nexis Uni, formerly LexisNexis Academic This link opens in a new window
Find US & international news, company data, and law cases, statutes, reviews and IRS and TaxAnalysts publications. See our Nexis Uni research guide for tips on using the new site.
US Newsstream - ProQuest This link opens in a new window
Search over 500 current US newspapers including the New York Times, Wall Street Journal, Boston Globe, Chicago Tribune, Los Angeles Times, and Washington Post. Search regional subsets as well.

Corporate Responsibility Reports

What does the company say about its social responsbility and sustainability initiatives?

Global Reporting Database
The Global Reporting Initiative has helped to set standards for corporate reporting on sustainable issues and now maintains a database of corporate reports. A link to the full pdf report is at the bottom of the reports record.
CorporateRegister
Register for free access to corporate non-financial reports, including Corporate Social Responsibility (CSR), sustainability, environmental and social reports.
Sustainability Reports
Current corporate reports listed by country and sector.
BSR Insights - Business for Social Responsibility
Check out their Insights with Reports and Primers on topics including Conflict Minerals, Human Rights, Women Empowerment and the State of Sustainable Business.