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Consumer Behavior

Resources for consumer behavior courses including trends, target market sources, journal articles and more.

Company Sources Checklist

Where can you find information on a company's strengths and weaknesses, operations & supply chain, merchandising and pricing, marketing strategy and more?  Be sure to check these sources:

Company's Shopping & Corporate web sites - use Google for company website or S&PCapitalIQ Netadvantage for filings
 and look for these resources

  • SEC Annual Form 10-K filing or similar government filing (see right)
  • Annual Report to Stockholders, including President's Letter
  • CEO Interviews, conference calls & press releases

Analysts reports for an external review

Articles about specific aspects of the company & its operations 

Analysts Reports & News - External Opinions

Corporate Responsibility Reports

What does the company say about its social responsbility and sustainability initiatives?