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Marketing

Professional resources for marketing products and services.

Welcome!

Welcome to McQuade Library's Marketing subject guide.

Use the tabs on the left to find marketing related information on industries, companies, target markets and more.
Or start with MACKsearch for books, videos, and academic articles.

If you have any suggestions or comments about this guide, contact a McQuade librarian.

What's New?

RKMA Market Research This link opens in a new window
Online 2017-2023 book compilations of statistics, rankings and consumer behavior data on topics such as Sports Marketing, Consumer Behavior, business-to-business, internet use, healthcare, entertainment & leisure, restaurant, food & beverages, retail & e-commerce, travel & tourism, and US cities & communities markets. Older Sports Marketing books can be found in SportDISCUS.
Sports Business Research Network / Sports Market Analytics This link opens in a new window
Find statistics and articles compiled by the SBRnet on all aspects of sports business & fitness: equipment, fans, sponsorship, social media, venues, participation and more. New 9/2021: Sports Resource Center with videos for the classroom and a list of the best sports business books, Note that we do not have access to the SMA Interactive or the Brand Index.

Emerging Trends:

New Strategist Newsletter

New Marketing Books

Book cover: Upside: Profiting from the Profound Demographic Shifts Ahead

Ebook

Book cover: Grocery: The Buying and Selling of Food in America

Ebook

RKMA Market Research ebooks

2023

2023

2023 Retail & ECommerce Market Research

2023

2023 Consumer Marketing & Advertising

2023

2019-2020

2023 Entertainment & Leisure Market Research

Business to Business Marketing 2023

2020-2021

2020-2021

2019-2020 updated by Entertainment & Leisure Market Research

Quick Links

Merrimack College's Girard Business School Webpage
McQuade's Online Catalog
McQuade Library's Online Catalog
McQuade Library Hours
My Library Catalog Account

Last Updated: Feb 3, 2023 11:14 AM
URL: https://libguides.merrimack.edu/marketing
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Subjects: Business, Marketing

Tags: consumers, market, marketing, markets