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Marketing

Professional resources for marketing products and services.

Welcome!

Welcome to McQuade Library's Marketing subject guide.

Use the tabs on the left to find marketing related information on industries, companies, target markets and more.
Or start with MACKsearch for books, videos, and academic articles.

If you have any suggestions or comments about this guide, contact a McQuade librarian.

What's New?

Emerging Trends:

New Marketing Books

RKMA Market Research ebooks

2023

2023

2023 Retail & ECommerce Market Research

2023

2023 Consumer Marketing & Advertising

2023

2019-2020

2023 Entertainment & Leisure Market Research

Business to Business Marketing 2023

2020-2021

2020-2021

2019-2020 updated by Entertainment & Leisure Market Research