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Professional resources for marketing products and services.


Welcome to McQuade Library's Marketing subject guide.

Use the tabs on the left to find marketing related information on industries, companies, target markets and more.
Or start with MACKsearch for books, videos, and academic articles.

If you have any suggestions or comments about this guide, contact a McQuade librarian.

What's New?

Emerging Trends:

New Marketing Books

RKMA Market Research ebooks

Retail & E-Commerce Market Research
Business-to-business marketing
For questions or feedback contact the McQuade Library
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