Marketing

Online 2017-2020 book compilations of statistics, rankings and consumer behavior data on topics such as Sports Marketing, Consumer Behavior, business-to-business, healthcare, entertainment, retail, leisure and tourism markets. Older Sports Marketing books can be found in SportDISCUS.

Find statistics and articles compiled by the SBRnet on all aspects of sports business & fitness: equipment, fans, sponsorship, social media, venues, participation and more. New 9/2021: Sports Resource Center with videos for the classroom and a list of the best sports business books, Note that we do not have access to the SMA Interactive or the Brand Index.

Euromonitor has several new features:
Country Datagraphics allow you to drill down product categories for an overview providing brand shares, trends, distribution, analysis and more.
Megatrends includes briefings on current major trends such as "Ethical Living", "Shopping Reinvented" and more.
Analytics graphical analysis of household income, Brexit scenarios, future demographics and more.

See their Megatrends.