Search both Business Source Premier and ProQuest Business for company and industry articles on operations, supply chain, target markets, advertising, pricing, merchandising, store design and more.
Search your company,product or industry and combine with terms, such as
Pepsico and (market* or advertis*)
automobiles and hispanic
*retrieves market, markets, marketing, marketed, etc.
Curious to find out whether or not McQuade Library has access to a particular journal? Enter the title in search box below.
July 2020: If the search box is not opening in a new window, go directly to Find Journals/Publications in MACKsearch
Below are links to key journals on market research.