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Marketing

Professional resources for marketing products and services.

Finding Missing Details in Trade Mags & Newspapers

Search both Business Source Premier and ProQuest Business for company and industry articles on operations, supply chain, target markets, advertising, pricing, merchandising, store design and more.

Search your company,product or industry and combine with terms, such as
      Pepsico and (market* or advertis*)
      automobiles and hispanic

*retrieves market, markets, marketing, marketed, etc.

Find Journals

Curious to find out whether or not McQuade Library has access to a particular journal?  Enter the title in search box below.

July 2020: If the search box is not opening in a new window, go directly to Find Journals/Publications in MACKsearch

 
Find a journal or newspaper:

Major Trade Journals for Marketing and Advertising

Below are links to key journals on market research.