McQuade LibGuides: Marketing: Market Research

Market Research

The Market Research resources in this section will help you answer questions like:

What is the current size of the market? what is the market potential?
What are the current market drivers?
How is the market segmented?
Who is my target market? what are their demographic, psychographic, and geographic characteristics?
What are consumer purchasing habits? where do they make purchases? how much do they spend?
What are current product trends?
Who are the key players in the market?

Market research reports may also contain product and brand data (e.g. sales, shares) and consumer behavior/attitudes survey data.

RKMA Market Research

Consumer & Buyer Markets & Behavior

RKMA Market Research This link opens in a new window
Online 2017-2018 books, including Consumer Behavior, Consumer Use of the Internet & Mobile Web, Sports Marketing, etc., that compile statistics, rankings and consumer behavior data for marketing in sports, business-to-business, healthcare, entertainment, retail, leisure and tourism markets. Older Sports Marketing books can be found in SportDISCUS.
Business Source Premier This link opens in a new window
Search BSP for articles on your target market. Search strategies might be:
hispanic market
granola bars and market*
* retrieves market, markets, marketing, etc.
Business Market Research Collection This link opens in a new window
Find company, industry, economic and geopolitical market research from these sources: Hoover's Company Profiles; Oxford Economics; US and Worldwide Industry & Market annual Reports from Barnes Reports and First Research, and Oxford Economics Briefings.

US and Local Demographics & Behavior

Policy Map
Click Open Map to create a US map highlighting data of your choice.
Data.census.gov
View tables or use tools for population reports on states, counties, metropolitan areas, most towns, and zip codes.
US Census Topics Reports

Policy Map
Click Open Map to create a US map highlighting data of your choice.
Data.census.gov
View tables or use tools for population reports on states, counties, metropolitan areas, most towns, and zip codes.
Boston Planning & Development Agency - Research & Maps
Range of demographic & economic reports on Boston and its neighborhoods.
Metropolitan Area Planning Council (MAPC)
Their Learn section has growth projections, data and tools on Greater Boston cities and towns.
Mass.gov Massachusetts Cities & Towns
Links to key resources & offices by town, with local newspapers included under Other Community Web Sites.
Massachusetts Regional Planning Agencies

Greater Boston Convention & Travel Bureau
The Media section includes statistics and trends.
Massachusetts Department of Travel & Tourism (MOTT)
See their Stats & Reports and recent press releases.
U.S. Travel Association
Massport
ITA National Travel & Tourism Office
Travel & Tourism Research Association (TTRA)
Brand USA
Check their Research & Analytics for travel to the US data and tips.

Market Research Studies

The American Customer Satisfaction Index
GfK Insights
Brief but helpful data on consumer habits.
Pew Research Center for People and the Press
Research results on social trends and target markets, religion, and use of technology, with additional focus on hispanic market and global public opinion.
Social & Demographic Trends
Pew Research Center
Health & Retriement Study
A longitudinal study of health, retirement and aging with insights on the needs of seniors.
Saurage Research
Trends and insights into the business to business marketplace and branding from Saurage Marketing Research.
Kids Count Data Center
The well-being of America’s children on a state-by-state basis and ranking states on 10 measures of well-being from the Annie E. Casey Foundation.
American Marketing Association
See their Trending > various topic and Publications > White Papers for recent marketing insights.
The Joint Center for Housing Studies
Harvard University's annual report on the state of US housing.
Panel Study of Income Dynamics
A nationally representative longitudinal study of nearly 9,000 U.S. families. Following the same families and individuals since 1968, the PSID collects data on economic, health, and social behavior.
globalEDGE
A knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Created by the International Business Center at Michigan State University.
EPI Datazone
The Economic Policy Institute, a nonprofit Washington D.C. think tank, seeks to broaden the discussion about economic policy to include the interests of low- and middle-income workers. From its findings, EPI publishes books, studies, issue briefs, popular education materials, and other publications.