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Marketing

Professional resources for marketing products and services.

Industry & Market Analysis

What are the opportunities & threats in your industry and markets?
What are the political, economic, social and technological aspects affecting your product or service?

Who are the major competitors and substitutes in your segment?

The following resources provide reports on industries and consumer markets.


For emerging industries, see also Annual SEC Form 10-K reports of relevant companies, as well as general articles.

U. S. Government Data

Use these sources for US national and local industry statistics, but look up your NAICS code first if you don't know it.

NAICS codes and the earlier SIC codes are used to define industries.
Use these sources to verify your industry code definitions: