Skip to Main Content

MKT 2205 - Principles of Marketing

External Factors

Use these resources to explore the external factors that impact business and industry decisions in a country or region. These resources will help you:

  • Analyze the economic, political, business, and legal environment of a country/region.
  • Understand how easy or difficult it is to do business there.
  • Learn about social, demographic, cultural, and environmental issues in the area.
  • Identifiy commercial opportunities and challenges.

General Country Information

Statistical Resources

Doing Business In....?

Government and Legal

Economy/Trade

Economic Resources

Trade Resources

Environment and Global Health

Environmental Resources

Global Health Resources

Human Rights

For questions or feedback contact the McQuade Library
Call us: 978-837-5177 | Text us:  978-228-2275 | Email us: mcquade@merrimack.edu