Home - MKT 2205 - Principles of Marketing - McQuade LibGuides at Merrimack College

Purpose

This guide will introduce you to the credible, professional information resources provided by McQuade Library that will help you. find current marketing news and research to help you develop a marketing plan for a product or service.

If you have any suggestions or comments about this guide, contact Anne Hancock or the McQuade librarians.

News Sources

Boston Globe (1980 to present) This link opens in a new window
New York Times - (1980 to present) This link opens in a new window
Wall Street Journal (1984 to present) This link opens in a new window

Advertising Age
ProQuest - Full text coverage 11/15/1999 (Vol. 70, no. 47) - present
Adweek
ProQuest - Full text coverage 2/2/2003 (Vol. 44, no. 5) - present
Marketing News
From 07/01/1972 to present in Business Source Premier. See also the AMA site

Bloomberg News
eMarketer
Find trends, news and report summaries. Current year only.
Entrepreneur
Fast Company
Inc.com
Marketing Dive
In-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.

International Marketing Review
From 1/1994 to Present in Emerald Management 120 journals
Journal of Consumer Marketing
From 1994 to present in Emerald Insight
Journal of International Business Studies
From 07/01/1987 to present (Full-Text Delay: 1 year) in ABI/INFORM Collection
Journal of International Marketing
From 03/1993 to 09/2024 in Sage Journals
Journal of Marketing
From 07/01/1936 to present in Business Source Premier.
Journal of Marketing Research
From 02/01/1964 to present in Business Source Premier

Search for more Business and Marketing journals using the search box below.

Find a Journal

Need to find a specific journal?

Use this search box to find journals in the collection. Search by Title, ISSN, Subject Area, or Publisher.

Have the DOI (digital object identifier) for an article?

Use the LibKeyio search to see if we have access. LibKey will link you to the article!

Type of Research Resources

Get to know the research resources commonly used in the fields of Business and Marketing.

Scholarly Journals

Purpose: Publish peer-reviewed articles, presenting original research and in-depth analyses.
Usefulness: Ideal for understanding complex theories, models, and empirical studies.
Examples: Journal of Marketing, Journal of Consumer Marketing.

Newspapers

Purpose: Offer up-to-date information on business and marketing news.
Usefulness: Great for staying informed on current trends and corporate news.
Examples: The Wall Street Journal, The Boston Globe.

Trade Publications

Purpose: Focus on industry-specific news and trends, written by professionals.
Usefulness: Valuable for insights into industry trends and best practices.
Examples: Ad Age, Marketing Week.

Popular Magazines

Purpose: Target a general audience, covering a wide range of business topics.
Usefulness: Useful for understanding general trends and consumer behavior.
Examples: Fast Company, Inc., Entrepreneur.

Choosing the Right Resource

Purpose: Match the resource to your research goal—scholarly journals for deep analysis, trade publications for industry trends, and newspapers for current events.
Cross-Referencing: Combine different resources for a comprehensive understanding.
Ask a Librarian: Librarians can guide you to the right resources and help with access.