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MKT 2205 - Principles of Marketing

Purpose

This guide will introduce you to the credible, professional information resources provided by McQuade Library that will help you. find current marketing news and research to help you develop a marketing plan for a product or service.

If you have any suggestions or comments about this guide, contact Anne Hancock or the McQuade librarians.

News Sources


Search for more Business and Marketing journals using the search box below. 

Find a Journal

Need to find a specific journal?

Use this search box to find journals in the collection. Search by Title, ISSN, Subject Area, or Publisher.


Have the DOI (digital object identifier) for an article?

Use the LibKeyio search to see if we have access.  LibKey will link you to the article!

Type of Research Resources

Get to know the research resources commonly used in the fields of Business and Marketing.


Scholarly Journals
  • Purpose: Publish peer-reviewed articles, presenting original research and in-depth analyses.
  • Usefulness: Ideal for understanding complex theories, models, and empirical studies.
  • Examples: Journal of Marketing, Journal of Consumer Marketing.
Newspapers
  • Purpose: Offer up-to-date information on business and marketing news.
  • Usefulness: Great for staying informed on current trends and corporate news.
  • Examples: The Wall Street Journal, The Boston Globe.
Trade Publications
  • Purpose: Focus on industry-specific news and trends, written by professionals.
  • Usefulness: Valuable for insights into industry trends and best practices.
  • Examples: Ad Age, Marketing Week.
Popular Magazines
  • Purpose: Target a general audience, covering a wide range of business topics.
  • Usefulness: Useful for understanding general trends and consumer behavior.
  • Examples: Fast Company, Inc., Entrepreneur.

Choosing the Right Resource

  • Purpose: Match the resource to your research goal—scholarly journals for deep analysis, trade publications for industry trends, and newspapers for current events.
  • Cross-Referencing: Combine different resources for a comprehensive understanding.
  • Ask a Librarian: Librarians can guide you to the right resources and help with access.
For questions or feedback contact the McQuade Library
Call us: 978-837-5177 | Text us:  978-228-2275 | Email us: mcquade@merrimack.edu