MKT 2205 - Principles of Marketing
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Purpose
Getting Started
This guide will help you develop a marketing plan for a product or service. The guide will help you locate credible, professional information appropriate for the business environment.
Start by getting to know the research resources commonly used in the fields of Business and Marketing.
Review the PDF below to learn the difference between:
- Scholarly Journals
- Trade Publications
- Popular Magazines
Need Help? Have Questions?
- Contact Anne Hancock (hancockan@merrimack.edu) or a McQuade Librarian (mcquade@merrimack.edu)
- Set up a research consultation with Anne Hancock through YouCanBookMe
- Drop by the 2nd floor of McQuade, Anne Hancock's office is rm 210
Business Databases
- ABI/INFORM This link opens in a new window
Includes international coverage and provides researchers a complete picture of companies and business trends around the world.
Features business and economics full-text journals and periodicals, Dissertations, conference and working papers, Country-and industry-focused reports and downloadable data, and Newspapers and news content (WSJ, NYTimes, etc…). - Business Market Research Collection This link opens in a new window
Find company, industry, economic and geopolitical market research from these sources: Hoover's Company Profiles; Oxford Economics; US and Worldwide Industry & Market annual Reports from Barnes Reports and First Research, and Oxford Economics Briefings.
- Business Source Premier This link opens in a new window
Search BSP for company profiles, industry and market research reports, country reports and articles from trade and scholarly business publications. Use the Business Searching Interface for browsing reports by country, industry or company. Mobile users: click here for Corporate Profiles.
- Gale Business Insights Global This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
- SBRNet This link opens in a new window
Find statistics and articles compiled by the SBRnet on all aspects of sports business & fitness: equipment, fans, sponsorship, social media, venues, participation and more.
Business News
- Wall Street Journal (1984 to present) This link opens in a new window
- New York Times - (1980 to present) This link opens in a new window
- Boston Globe (1980 to present) This link opens in a new window
- Marketing NewsSee also the AMA site
Business Trade Journals & Periodicals
- Advertising Age
- Register for a free account at adage.com for limited access to site content.
- Archived content (Jan 17, 1971 - July 31, 2023) available through Proquest Central
- eMarketerCurrent year.
- Marketing NewsFrom 07/01/1972 to present in Business Source Premier. See also the AMA site
- Target MarketingFor past articles, search here
Find a Business Journal
Need to find a specific journal?
Use this search box to find journals in the collection. Search by Title, ISSN, Subject Area, or Publisher.
Have the DOI (digital object identifier) for an article?
Use the LibKeyio search to see if we have access. LibKey will link you to the article!