This guide will introduce you to the credible, professional information resources provided by McQuade Library that will help you
find current marketing news and research to help you develop a marketing plan for a product or service.
Type of Research Resources
Get to know the research resources commonly used in the fields of Business and Marketing.
Scholarly Journals
Purpose: Publish peer-reviewed articles, presenting original research and in-depth analyses.
Usefulness: Ideal for understanding complex theories, models, and empirical studies.
Examples:Journal of Marketing, Journal of Consumer Marketing.
Newspapers
Purpose: Offer up-to-date information on business and marketing news.
Usefulness: Great for staying informed on current trends and corporate news.
Examples:The Wall Street Journal, The Boston Globe.
Trade Publications
Purpose: Focus on industry-specific news and trends, written by professionals.
Usefulness: Valuable for insights into industry trends and best practices.
Examples:Ad Age, Marketing Week.
Popular Magazines
Purpose: Target a general audience, covering a wide range of business topics.
Usefulness: Useful for understanding general trends and consumer behavior.
Examples:Fast Company, Inc., Entrepreneur.
Choosing the Right Resource
Purpose: Match the resource to your research goal—scholarly journals for deep analysis, trade publications for industry trends, and newspapers for current events.
Cross-Referencing: Combine different resources for a comprehensive understanding.
Ask a Librarian: Librarians can guide you to the right resources and help with access.
