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MKT 2205 - Principles of Marketing


Getting Started

This guide will help you develop a marketing plan for a product or service. The guide will help you locate credible, professional information appropriate for the business environment. 

Start by getting to know the research resources commonly used in the fields of Business and Marketing.

Review the PDF below to learn the difference between:

  • Scholarly Journals
  • Trade Publications
  • Popular Magazines

Need Help? Have Questions?

Business Databases

Business News

Business Trade Journals & Periodicals

Find a Business Journal

Need to find a specific journal?

Use this search box to find journals in the collection. Search by Title, ISSN, Subject Area, or Publisher.

Have the DOI (digital object identifier) for an article?

Use the LibKeyio search to see if we have access.  LibKey will link you to the article!

For questions or feedback contact the McQuade Library
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