Is there a major company working in your space - a competitor, supplier or in your distribution channel? There company reports may provide information on industry segments, operations & supply chain, merchandising and pricing, marketing strategy and more. Be sure to check these sources, and most importantly the Annual 10-K filing for the company:
Company's Consumer & Corporate web sites
for SEC Annual Form 10-K filings.
Analyst reports and Articles about the company & its operations
Use the source below if SEC filings or other annual reports are not at the company's web site.
What does the company say about its social responsbility and sustainability initiatives?