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Business Plan Research

Industry & Market Analysis

What are the opportunities & threats in your industry and markets?
Who are the major competitors in your segment?

The following resources provide reports on industries and consumer markets.
For emerging industries, see also Annual SEC Form 10-K reports of relevant companies, as well as general articles.

U.S. Government Data

Tools for Finding & Using Census Data

The US Census Bureau has made many changes and enhancements recently for mapping, visualizing and downloading data. 

Below are tools for finding and using Census Data:  See their Academy website for webinars on particularly types of data, and particularly their Exploring Census Data series covering Construction, Health Care, Public Sector, Retail and more.

Major US Census Bureau Industry Surveys & Programs

Browse the variety of Census surveys - monthly, quarterly, annually, or every 5 or 10 years - at the first source below to find what you need. Major surveys are listed below.

NAICS codes and the earlier SIC codes are used to define industries.
Use these sources to verify your industry code definitions:

RKMA Market Research ebooks

Retail & E-Commerce Market Research
Business-to-business marketing
For questions or feedback contact the McQuade Library
Call us: 978-837-5177 | Text us:  978-228-2275 | Email us: mcquade@merrimack.edu