Business Plan Research

Drill down by NAICs code to locate sales or shipments for products or services, sometimes by specific type or zip code.

Drill down by NAICS code for industry snapshots from 2007 and 2002 economic census.

Find number of establishments by industry code by state, county and zip code. Often includes annual labor expenditures which can be used to estimate annual revenue.

Search for your NAICS code by keyword

Some sources, such as D&B Key Business Ratios, are organized by the older SIC system.

Mouse over People at the top and choose a demographic area from age to families to foreign-born to school enrollment and more.

Browse this site for additional options for viewing 2020 Census data.

An US Census site to help small business owners determine where to locate their business by providing local demographics geared to the type of business.

View tables or use tools for population reports on states, counties, metropolitan areas, most towns, and zip codes.

Profiles cities and towns across Massachusetts, but use of CDP data for towns can be misleading.

Basic demographic and community information about cities and towns. Arranged by state. Based on 2010 data.

Find out the top 5 PRIZM clusters for zip codes using the Zip Code Look-Up and view population maps and pie charts. From Nielsen.

Profiles of all 351 cities and towns.

Latest population estimates for Massachusetts towns, plus Massachusetts data extracted from the 2010 Census.

The GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. The GSS takes the pulse of America, and is a unique and valuable resource. It has tracked the opinions of Americans over the last four decades.

Brief but helpful data on consumer habits.

Research results on social trends and target markets, religion, and use of technology, with additional focus on hispanic market and global public opinion.

Pew Research Center

A longitudinal study of health, retirement and aging with insights on the needs of seniors.

Trends and insights into the business to business marketplace and branding from Saurage Marketing Research.

The well-being of America’s children on a state-by-state basis and ranking states on 10 measures of well-being from the Annie E. Casey Foundation.

See their Trending > various topic and Publications > White Papers for recent marketing insights.

Harvard University's annual report on the state of US housing.

A nationally representative longitudinal study of nearly 9,000 U.S. families. Following the same families and individuals since 1968, the PSID collects data on economic, health, and social behavior.

A knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Created by the International Business Center at Michigan State University.

The Economic Policy Institute, a nonprofit Washington D.C. think tank, seeks to broaden the discussion about economic policy to include the interests of low- and middle-income workers. From its findings, EPI publishes books, studies, issue briefs, popular education materials, and other publications.