See MGT 1100 Introduction to Business for current version of this guide.
Are you looking for an internship or summer job? What do you need to know about the company? What resources should you look at before your interview?
McQuade Librarians have designed this guide to walk BUS1100 students through the steps of achieving company intelligence for interviews, SWOT analysis and more.
In the library workshop BUS1100 students will practice researching a company and finding related information. We will
All of the library's databases must be accessed through a library web page and can be accessed off-campus using your Merrimack MyMack/Blackboard credentials. See a video demo here. Contact us if you have any problems.
"There's a culture and a way of life at the company that you've bought that sometimes can be integral to the creative process or the process of creating product at that company," Iger says. "And if you go about it in too heavy-handed a way, you can destroy spirit and culture and a sense of purpose — and in doing so, destroy the very essence of what you bought, or reduce value." - Bob Iger in "Disney CEO Bob Iger Has Lessons On Fostering Creativity — And Acquiring It" (NPR 9/26/2019)
This exercise will guide you through finding key documents for your company research project.
Make a copy of the document (see top menu File > Copy and rename) to share with your team. Locate the documents and fill in your answers. You'll be on your way to finding reliable, current resources for your project.
Remember that the number for each question correlates with the tab on this guide.
When researching a publicly-traded company there are key types of documents that you should look for:
Each teams should assign a member to look at one of these documents and determine what which type and its date.
When researching a business topic in Library databases or on the web, you will come across articles that may come from academic, trade, or popular journals, magazines or newspapers, from press releases, a blog or web article.
Each team members will take a look at 2 articles and determine what type of article and it's date.