Online 2017-2018 books, including Consumer Behavior, Consumer Use of the Internet & Mobile Web, Sports Marketing, etc., that compile statistics, rankings and consumer behavior data for marketing in sports, business-to-business, healthcare, entertainment, retail, leisure and tourism markets. Older Sports Marketing books can be found in SportDISCUS.
Find statistics and articles compiled by the SBRnet on all aspects of sports business & fitness: equipment, fans, sponsorship, social media, venues, participation and more.
This industry resource has brief information on market segments. Also use this resource if your target market are business buyers instead of consumers.
Search BSP for articles on your target market. Search strategies might be: hispanic market granola bars and market* * retrieves market, markets, marketing, etc.
View tables or use tools for population reports on states, counties. metropolitan areas, most towns and zipcodes. This site replaces the American FactFinder.
The Learn More... menu option at the top leads to explanations of Nielsen's different segment groupings: PRIZM Lifestage & Social groups, P$CLE, and ConneXions
View tables or use tools for population reports on states, counties. metropolitan areas, most towns and zipcodes. This site replaces the American FactFinder.
The GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. The GSS takes the pulse of America, and is a unique and valuable resource. It has tracked the opinions of Americans over the last four decades.
Research results on social trends and target markets, religion, and use of technology, with additional focus on hispanic market and global public opinion.
A nationally representative longitudinal study of nearly 9,000 U.S. families. Following the same families and individuals since 1968, the PSID collects data on economic, health, and social behavior.
A knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Created by the International Business Center at Michigan State University.
The Economic Policy Institute, a nonprofit Washington D.C. think tank, seeks to broaden the discussion about economic policy to include the interests of low- and middle-income workers. From its findings, EPI publishes books, studies, issue briefs, popular education materials, and other publications.
