McQuade LibGuides: Company Research: Finding Scholarly Articles

Type of Research Resources

Get to know the research resources commonly used in the fields of Business and Marketing.

Scholarly Journals

Purpose: Publish peer-reviewed articles, presenting original research and in-depth analyses.
Usefulness: Ideal for understanding complex theories, models, and empirical studies.
Examples: Journal of Marketing, Journal of Consumer Marketing.

Newspapers

Purpose: Offer up-to-date information on business and marketing news.
Usefulness: Great for staying informed on current trends and corporate news.
Examples: The Wall Street Journal, The Boston Globe.

Trade Publications

Purpose: Focus on industry-specific news and trends, written by professionals.
Usefulness: Valuable for insights into industry trends and best practices.
Examples: Ad Age, Marketing Week.

Popular Magazines

Purpose: Target a general audience, covering a wide range of business topics.
Usefulness: Useful for understanding general trends and consumer behavior.
Examples: Fast Company, Inc., Entrepreneur.

Choosing the Right Resource

Purpose: Match the resource to your research goal—scholarly journals for deep analysis, trade publications for industry trends, and newspapers for current events.
Cross-Referencing: Combine different resources for a comprehensive understanding.
Ask a Librarian: Librarians can guide you to the right resources and help with access.

Business Databases

ABI/INFORM This link opens in a new window
Includes international coverage and provides researchers a complete picture of companies and business trends around the world.
Features business and economics full-text journals and periodicals, Dissertations, conference and working papers, Country-and industry-focused reports and downloadable data, and Newspapers and news content (WSJ, NYTimes, etc…).
Business Market Research Collection This link opens in a new window
Find company, industry, economic and geopolitical market research from these sources: Hoover's Company Profiles; Oxford Economics; US and Worldwide Industry & Market annual Reports from Barnes Reports and First Research, and Oxford Economics Briefings.
Business Source Premier This link opens in a new window
Search BSP for company profiles, industry and market research reports, country reports, and articles from trade and scholarly business publications.
Gale Business Insights Global This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
Google Scholar This link opens in a new window
Link to Merrimack holdings when you use Google Scholar, click Settings > Library Links and search Merrimack. Choose McQuade Library Merrimack College - Fulltext@McQuade. Note: See our Google Scholar Research Guide for more information.