Retail Management

This guide is for MKT 3318 students analyzing the retail strategy of stores. Here you can find credible sources on:

• Companies - for strengths, weaknesses, operations, etc.
• Industries - for opportunities & threats, general supply chain
• Consumer Demographics & Behavior  - characteristics of shoppers
• Articles for missed details - company supply chain, advertising strategies, etc.
• Books & DVDs on target markets, social media, etc.
• Help for citing sources

Don't hesitate to contact Frances Nilsson or a librarian in the Research Center if you have any questions. 

Good luck with your research!

NOTE:  If you are off-campus, you can get into the library's resources!

When prompted to enter a barcode, enter:
- the 14-digit barcode on the back of your MACKcard, plus
- your NOBLE catalog password.

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