Search both Business Source Premier and ProQuest Business for company and industry articles on operations, supply chain, target markets, advertising, pricing, merchandising, store design and more.
Search your company,product or industry and combine with terms, such as
Pepsico and (market* or advertis*)
automobiles and hispanic
*retrieves market, markets, marketing, marketed, etc.
Search for a Journal by Title/ISSN:
Below are links to key journals on market research.
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