Retail Management

This guide is for MKT 3318 students analyzing the retail strategy of stores. Here you can find credible sources on:

• Companies - for strengths, weaknesses, operations, etc.
• Industries - for opportunities & threats, general supply chain
• Consumer Demographics & Behavior  - characteristics of shoppers
• Articles for missed details - company supply chain, advertising strategies, etc.
• Books & DVDs on target markets, social media, etc.
• Help for citing sources

Don't hesitate to contact Frances Nilsson or a librarian in the Research Center if you have any questions. 

Good luck with your research!

NOTE:  If you are off-campus, you can get into the library's resources!  See below:

To access library resources (articles/journals, databases, ebooks, streaming videos, etc.) from off campus you will need to enter your:

• Merrimack username- don't include the @merrimack.edu
• Password- the same one you use for your email, Blackboard, MyMack, etc.  

This is the login screen where you will enter those credentials:

Contact a librarian if you have any issues accessing resources from off campus: mcquade@merrimack.edu