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Marketing Research/MKT4420

Resource on market research methodologies and secondary sources.

Articles

Use these databases to find articles on consumer surveys in  peer-reviewed journals, industry reports and news and more.

For the complete list of Article Databases, check out the A - Z List.

For off-campus access, enter the 14-digit barcode on the back of your MACKCard and your NOBLE online catalog password.  
Click HERE to set your password, or see our NOBLE Evergreen (online catalog) guide.    Contact us if you have any problems.

Journal Finder

Find a specific journal, magazine or newspaper.  Enter the publication name below:

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Major Journals in the Field

Below are links to key journals on market research.