LibGuides: Marketing Research/MKT4420: Articles

Articles

Use these databases to find articles on consumer surveys in peer-reviewed journals, industry reports and news and more.

For the complete list of Article Databases, check out the A - Z List.

For off-campus access, enter the 14-digit barcode on the back of your MACKCard and your NOBLE online catalog password.
Click HERE to set your password, or see our NOBLE Evergreen (online catalog) guide. Contact us if you have any problems.

MACKsearch This link opens in a new window
Start here for academic articles, reports, ebooks and more from a wide selection of McQuade's databases, the Library Catalog and beyond.
ABI/INFORM Collection - ProQuest This link opens in a new window
Find more business trade and scholarly journals plus the Wall Street Journal.
ProQuest Business This link opens in a new window
Search 8 ProQuest databases on global business including ABI/Inform with the Wall Street Journal and Financial Times; Accounting & Tax, Banking Information; regional groupings (Asia, Canada, India, etc.) plus Business Market Research Reports with Hoover's Company Profiles, Oxresearch, and quarterly First Research Industry Profiles. Selective ebookCentral and Alexander Street videos are also shown in results. NOTE 8/30/2020: Advanced Search may not be working. Use Basic Search.

Lexis-Nexis Academic
provides many sources of business information and business news. Select "Business". "Industry & Market News" which is subdivided by industry group providing information for over 25 industires.

Business Source Premier - EBSCOhost This link opens in a new window
Search BSP for company profiles, industry and market research reports, country reports and articles from trade and scholarly business publications. Use the Business Searching Interface for browsing reports by country, industry or company. Mobile users: click here for Corporate Profiles.
Nexis Uni, formerly LexisNexis Academic This link opens in a new window
Find US & international news, company data, and law cases, statutes, reviews and IRS and TaxAnalysts publications. See our Nexis Uni research guide for tips on using the new site.
Wall Street Journal. Eastern edition - ProQuest This link opens in a new window
Contains full-text coverage of the newspaper, updated daily, 1984-current.

Find a specific journal, magazine or newspaper. Enter the publication name below:

Below are links to key journals on market research.

Journal of Consumer Marketing
From 1994 to present in Emerald Management 120.
See the Journal Finder for older holdings.
Journal of Consumer Research
Journal of Marketing
From 07/01/1936 to present in Business Source Premier.
Journal of Marketing Research
From 02.01/1964 to present in Business Source Premier.
Journal of the Academy of Marketing Science
from 03/01/1994 to 1 year ago in Business Source Premier
Marketing News
From 07/01/1972 to present in Business Source Premier. See also the AMA site
Marketing Research
From 03/01/1989 to present in Business Source Premier