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Marketing Research/MKT4420
Resource on market research methodologies and secondary sources.
The Chronicle monitors trends in college age population, compensation, gender gap plus much relevant information in the Almanac of Higher Education: degrees awarded by discipline, data by state, and more. See also the Trends Report (top tab).
Browse the Surveys & Programs to see what kind of regular surveys are run. Use Data Tools to create custom comparison tables on higher education and public schools, or view standard statistical tables.
Find research articles and other sources that relate to college students.
Use the * for different forms of words, such as: volunteer* for volunteers, volunteering, etc.
