Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Consumer Behavior

Resources for consumer behavior courses including trends, target market sources, journal articles and more.

Consumer & Buyer Markets & Behavior

US and Local Demographics & Behavior

Market Research Studies

New Strategist publications on consumer characteristics and behavior