McQuade LibGuides: Consumer Behavior: Target Markets

Consumer & Buyer Markets & Behavior

RKMA Market Research This link opens in a new window
RKMA's Consumer Behavior volume includes profile demographics on generational and ethnic groups such as Generation X and Native Americans. Consumer Marketing includes attitudes toward different types of media. Industry volumes contain consumer demographics (age, income, spending) and psychographic (attitudes, interests) information as it relates to a specific industry such as Health Care or Sports.
SBRNet This link opens in a new window
Find statistics and articles compiled by the SBRnet on all aspects of sports business & fitness: equipment, fans, sponsorship, social media, venues, participation and more.
First Research This link opens in a new window
Analysis of over 900 US/Global industries with product overview, competitive landscape, sales & marketing, international insights, finance & regulation, and more. Once you find your industry, click Full Profile (top right), highlight all and copy to a document; the URL is not a permalink.
Business Source Premier This link opens in a new window
Search BSP for company profiles, industry and market research reports, country reports and articles from trade and scholarly business publications. Use the Business Searching Interface for browsing reports by country, industry or company. Mobile users: click here for Corporate Profiles.

US and Local Demographics & Behavior

Policy Map
Click Open Map to create a US map highlighting data of your choice. There's a quickstart video to their latest version. Note that some features may not be available in Open Map.
US Census Bureau
Use the Search box or browse Topics.
See also Stats for Stories.
Data.census.gov
View tables or use tools for population reports on states, counties. metropolitan areas, most towns and zipcodes. This site replaces the American FactFinder.
Claritas/Nielsen-Life Stage Groups
Browse target Lifestage groups and click the link the name to take you to a map showing US locations.
Claritas/Nielsen "ZipCode Segments"
Find out the top 5 PRIZM clusters for zip codes using the Zip Code Look-Up and view population maps and pie charts. From Nielsen.

Market Research Studies

The American Customer Satisfaction Index
General Social Survey
The GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. The GSS takes the pulse of America, and is a unique and valuable resource. It has tracked the opinions of Americans over the last four decades.
GfK Insights
Brief but helpful data on consumer habits.
Pew Research Center for People and the Press
Research results on social trends and target markets, religion, and use of technology, with additional focus on hispanic market and global public opinion.
Social & Demographic Trends
Pew Research Center
Health & Retriement Study
A longitudinal study of health, retirement and aging with insights on the needs of seniors.
Key Findings. Saurage Research.
Trends and insights into the business to business marketplace from Saurage Marketing Research.
Kids Count Data Center
The well-being of America’s children on a state-by-state basis and ranking states on 10 measures of well-being from the Annie E. Casey Foundation.
Resource Library. AMA
American Marketing Association
The Joint Center for Housing Studies
Harvard University's annual report on the state of US housing.
Panel Study of Income Dynamics
A nationally representative longitudinal study of nearly 9,000 U.S. families. Following the same families and individuals since 1968, the PSID collects data on economic, health, and social behavior.
Social Science Data on the Internet
globalEDGE
A knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Created by the International Business Center at Michigan State University.
EPI Datazone
The Economic Policy Institute, a nonprofit Washington D.C. think tank, seeks to broaden the discussion about economic policy to include the interests of low- and middle-income workers. From its findings, EPI publishes books, studies, issue briefs, popular education materials, and other publications.