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MKT 2205 Principles of Marketing

Professional sources on industries, markets & consumer behavior.

Consumer & Buyer Markets

U.S. Government & Free Demographics

The U.S. Census Bureau has made many changes to their data sites.  See their Census Videos site for demonstrations and explanations.

The following sites are commercial sites, so use carefully.

New Strategist Press analyzes the Consumer Expenditure Survey data further and compiles reports on Who Buys What and Where. Below are examples of reports provided by McQuade.  Check the library catalog for a complete list.

NAICS codes and the earlier SIC codes are used to define industries.
Use the sources below to identify the industry code for your industry and review the definitions and alternatives.
Next consult US Industry data tab to find annual or 5-year statistics for your industry

Use these sources for US national and local industry statistics organized by NAICs code.

Think Tanks Search

Search using Google conventions (i.e. putting quotation marks around phrases).

More Survey and Market Research Studies