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MKT 2205 Principles of Marketing

Professional sources on industries, markets & consumer behavior.

Merrimack's Evergreen/NOBLE Catalog

Use McQuade's Online Catalog to find books, ebooks, and DVDs.

RKMA Market Research ebooks

2020-2021

2019-2020

2019-2020

2019-2020

2020-2021

2019-2020

2019-2020

2019-2020

2019-2020

2020-2021

2020-2021

New Strategist publications on consumer characteristics and behavior

American Buyers by New Strategist Press
Call Number: Online via Gale
ISBN: 1940308445
Publication Date: 2014
Who's Buying for Pets, 11th Edition by New Strategist Publications
Call Number: ebook via GVRL
ISBN: 1935775936
Publication Date: 2014
New Strategist produces this data by analyzing the US Dept. of Labor Consumer Expenditure Survey.
Household Spending, 17th Edition by New Strategist Publications
Call Number: ebook via GVRL
ISBN: 1937737136
Publication Date: 2013
The Millennials: Americans Born 1977 to 1994 by New Strategist Publications
Publication Date: 2015
Generation X: Americans Born 1965 to 1976 by New Strategist Publications
Publication Date: 2015
The Baby Boom: Americans Born 1946 to 1964 by New Strategist
Publication Date: 2015
Older Americans: A Changing Market by New Strategist Publications
Publication Date: 2012
American Marketplace: Demographics & Spending Patterns
Call Number: Available view Ebook Central
Publication Date: 2015
American Incomes: Demographics of who has money by New Strategist Press (Editor)
Call Number: Available via Ebook Central
ISBN: 1937737241
Publication Date: 2015

Last Updated: Jun 20, 2022 5:01 PM
URL: https://libguides.merrimack.edu/MKT2205
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Subjects: Business, Course Guides, Marketing

Tags: advertising, business, consumer behavior, demographics, marketing