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MKT 2205 Principles of Marketing

Professional sources on industries, markets & consumer behavior.

Merrimack's Evergreen/NOBLE Catalog

Use McQuade's Online Catalog to find books, ebooks, and DVDs.

RKMA Market Research ebooks

2020-2021

2019-2020

2019-2020

2019-2020

2020-2021

2019-2020

2019-2020

2019-2020

2019-2020

2020-2021

2020-2021

New Strategist publications on consumer characteristics and behavior