LibGuides: MKT 2205 Principles of Marketing: More Analysis & News

Update or Look for Specific Topics in These Sources

For Off-Campus Access to our databases, enter:
- your Merrimack username (without the @Merrimack) and Merrimack password.

A video clip and screenshot can be on our Search from off-campus guide.

MACKsearch This link opens in a new window
Find books, ebooks, streaming videos, DVDs, articles, reports and more from a wide selection of McQuade's databases, the Library Catalog and beyond.
ABI/INFORM Collection - ProQuest This link opens in a new window
Use this focused business database of key trade, scholarly and newspaper sources, including the WSJ. Use the left slider to limit results to current years.
Business Insights: Global - Gale This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
Nexis Uni, formerly LexisNexis Academic This link opens in a new window
Find US & international news, company data, and law cases, statutes, reviews and IRS and TaxAnalysts publications. See our Nexis Uni research guide for tips on using the new site.
ProQuest Business This link opens in a new window
Includes 11 ProQuest databases on global business including ABI/Inform, Accounting & Tax, Banking Information, Asian, Canadian and European Business, plus the Wall Street Journal and the Financial Times.
Use searches similar to Business Source Premier to find articles in a different grouping of trade journals and newspapers.
Business Source Premier - EBSCOhost This link opens in a new window
Look for articles on your industry, product or company. Use the left menus to narrow your search, or add additional terms, such as:
Pepsico and (market* or advertis*)
soft drinks and hispanic
*retrieves market, markets, marketing, marketed, etc.

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July 2020: If the search box is not opening in a new window, go directly to Find Journals/Publications in MACKsearch