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BUS 1100B Introduction to Business - Goudreau

Brief guide for finding company intelligence for business research, job searching and interviews.

Steps to Company Intelligence!

Are you looking for a summer job or internship? What do you need to know about the company? What resources should you look at before your interview?  

McQuade Librarians have designed this guide to walk BUS1100 students through the steps of achieving company intelligence for interviews, SWOT analyses and more. 

Follow these steps to find good company intelligence:

  1. Check out the company's web site for key information
  2. Locate key company reports for public, private and nonprofits
  3. Find current articles and news about the company & issues - dig deeper!
  4. Evaluate your sources
  5. Cite Sources in reports & presentations

All of the library's databases must be accessed through a library web page and can be accessed off-campus using your Merrimack MyMack/Blackboard credentials. See a video demo here.  Contact us if you have any problems.

Related Guides

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Facebook: The Inside Story by Steven Levy

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Available in Overdrive/Libby, as an audio book, and in Ebook Central.

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Margin of Trust: The Berkshire Business Model.

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What Kind of Documents Will You Be Looking For?

When researching a publicly-traded company look for these key documents (click to see examples): 

You may also come across these types of helpful documents: