McQuade LibGuides: Sports Marketing & Sponsorship: Welcome

Welcome

This guide is for those gathering information on sports marketing and sport sponsorships.

Key Sources:

SBRNet This link opens in a new window
Find statistics and articles compiled by the SBRnet on all aspects of sports business & fitness: equipment, fans, sponsorship, social media, venues, participation and more.
RKMA Market Research This link opens in a new window
Online 2017-2020 book compilations of statistics, rankings and consumer behavior data on topics such as Sports Marketing, Consumer Behavior, business-to-business, healthcare, entertainment, retail, leisure and tourism markets. Sports Marketing includes sections on Advertising & Sponsorships, Sports Media, Major Events, Sports Leagues and Competitions. Older Sports Marketing books can be found in SportDISCUS.

IEG
Consultancy on sponsorships with analysis, infographics and more. You must register to view reports.

SPORTDiscus with Full Text This link opens in a new window
Search the most comprehensive source of full text for sports & sports medicine journals, providing full text for more than 440 journals.
Gale in Context: Biography This link opens in a new window
For bios and articles on celebrities.

Additional Sources for news and analysis of companies, brands and markets, with additional resources on each tab:

Hoover's Company Profiles This link opens in a new window
For profiles of leagues, teams and other private organizations.
Gale Business Insights Global This link opens in a new window
For US and global business, find company profiles, brand information, rankings, investment reports, company histories, chronologies and articles plus industry reports and news. For complete listing of SWOT reports, choose Companies at the top menu.
First Research This link opens in a new window
Search "sport" or "Sporting" to find analysis of all the industries related to sports: sports leagues, sporting goods manufacturing, recreational areas, bowling lanes, sporting goods stores, etc.
MACKsearch This link opens in a new window
Find books, ebooks, streaming videos, DVDs, articles, reports and more from a wide selection of McQuade's databases, the Library Catalog and beyond.
ProQuest Central This link opens in a new window
Find newspaper, trade and journal articles and more in all disciplines.